BeWILDerwood

BeWILDerwood Norfolk is an award-winning much-loved family visitor attraction.

 

Plain Speaking PR Agency was tasked with launching the park’s latest and most exciting play installation, the Towering Treetop Tangles.

 

This truly magical attraction needed a sparkly launch campaign to attract maximum media attention and visitor excitement, while ensuring its firmly established tone of voice remained consistent throughout. 

 

Our team created a special preview event, introducing a Junior Boggle Board who were given the opportunity to try out the Towering Treetop Tangles first, before anyone else. 

 

After tackling the Towering Treetop Tangles and putting their climbing skills to the test, the children of the Boggle Board gave their honest reactions to invited local Norfolk media, including BBC Radio Norfolk. The EDP also captured a video, revealing a first look behind the scenes before the attraction officially opened to the wider public.

 

Plain Speaking PR went on to work with BeWILDerwood’s marketing team to plan and project manage a Twiggle-tastic launch event, inviting national and regional journalists, social media influencers and their families to experience it for themselves. 

 

By creating a brilliantly fun launch event, staging photo and filming opportunities, lining up interviews, press trips and reviews, the Towering Treetop Tangles attraction was covered extensively, including nationally by the Sun and Metro.


"Working with Plain Speaking PR on a new attraction launch was a delight. The level of professionalism was second to none and they took all surprises in their stride. Hannah & Pippa offered the perfect level of professionalism and fun."


Millie Batch,

BeWILDerwood Norfolk


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