Plain Speaking Agency has been appointed as the first PR agency for PDT Norfolk, a charity aiming to make Photo Dynamic Therapy available to lung cancer sufferers in our county.
Photo Dynamic Therapy (PDT) is an effective, targeted method of treating certain cancerous tumours. The treatment combines the use of a photo-sensitive drug (a photosensitizer) with laser light and is considered to be both minimally invasive and minimally toxic. When the drug is exposed to a specific wavelength of light, a form of oxygen is produced that kills nearby cancer cells.
An increasing number of PDT treatments are being recommended by NICE, the National Institute for Health and Clinical Excellence, but in Norfolk the method is only currently used to treat skin cancer.
By raising awareness of Photo Dynamic Therapy, its possibilities and proven results, PDT Norfolk’s aim is to create a demand amongst patients and for the NHS in Norfolk to recognise PDT as an effective treatment for early stage lung cancer and for treating pre-cancerous cells to stop cancer developing.
The charity’s focus over the next year is to raise £75,000 to fund a PhD research student working within the UEA’s school of chemistry. The research project will set out to further demonstrate the efficacy of PDT as a lung cancer treatment.
Plain Speaking is really proud to be working with this great Norfolk charity and our aim will be to raise awareness of both Photo Dynamic Therapy and the work that PDT Norfolk is doing.
For more information visit www.pdtnorfolk.co.uk