Intu Chapelfield in Norwich wins Peer Award for Challenging Perceptions

Intu Chapelfield in Norwich wins Peer Award

Intu Chapelfield shopping centre in Norwich has been named winner of the Challenging Perceptions category, in the corporate responsibility theme of the 2013 Peer Awards for Excellence. The Peer Awards for Excellence celebrate real accomplishments and innovative ideas.  Finalists present and judge at the Peer Awards Conference, and feature in The Independent newspaper.  A plaque was presented to the intu Chapelfield team at a ceremony at The Waldorf Hilton in London on Friday 25 October 2013.

The award was received in recognition of the innovation and proven successes of intu Chapelfield’s Custody and Community (CCC) Project, which provides work-experience and training for serving prisoners from HMP Norwich, HMP Blundeston and HMP Wayland.  The project challenges perceptions through giving prisoners a chance to improve their employability and life skills, thus having a real alternative to crime after they are released.  Through the CCC project, intu Chapelfield uses its skills, experience and resources to help break the cycle of reoffending, benefitting offenders, local businesses and the community.

Davina Tanner, General Manager at intu Chapelfield and creator of the Custody & Community Project said, said: “We were one of four finalists in our category; directly up against L’Oreal, the world’s largest cosmetics and beauty company; Mahindra, an innovative housing loan company working in rural India and Petrofac, one of the world’s leading oilfield service companies.  To have won is a real testament to the proven results of the intu Chapelfield Custody and Community Project.  Other categories included household names, like Michelin, E-on, Nokia and British Gas.  We are extremely proud that our project has been recognised within such a forum, where prestigious organisations are commended for exceptional initiatives, as voted for by their peers.”

Stephen Citron, Director of the Peer Awards, said: “intu Chapelfield were worthy winners of the 2013 Peer Award for Challenging Perceptions, a hotly contended category with a number of strong finalists. The Peer Awards celebrate innovative initiatives across a whole range of key business areas, and are judged at conference by the finalists themselves.”

For more information about intu Chapelfield visit, follow @intuChapelfield on Twitter, or like intu Chapelfield on Facebook.

For more information contact:
Amber Davis or Pippa Lain at Plain Speaking PR – 01603 487291 |


About intu Chapelfield
With over 90 shops, cafes and restaurants, including House of Fraser, Monsoon, Apple Store, Boots, ZARA, River Island, Disney Store, H&M, Wagamama, Giraffe and Carluccio’s, intu Chapelfield has something for everyone. Since opening in 2005 the centre has become a major attraction in the region and has helped cement Norwich’s position as a top ten shopping destination. Intu Chapelfield is owned and managed by Intu Properties plc.  For more information visit

Intu Properties plc
We own and operate many of the very best shopping centres, in the strongest locations right across the country, attracting over 320 million customer visits a year. Half of the UK population, 30 million people, visit an intu centre every year and two thirds live within a 45 minute drive time of one of our centres.

With over 16 million sq ft of retail space, valued at £7 billion, every single one of the UK’s top 20 retailers is in our shopping centres, alongside some of the world’s most iconic global brands.

We own ten of the UK’s top 30 shopping centres including The Trafford Centre, Lakeside, Metrocentre, Braehead, and The Mall at Cribbs Causeway, and in-town prime destinations such as Cardiff, Manchester, Newcastle, Norwich, Nottingham, Bromley, Uxbridge, Watford and Stoke-on-Trent.

In November 2011, we acquired Broadmarsh shopping centre in Nottingham bringing our portfolio to 15 centres.

We are fully committed to supporting our local communities and the wider environment through meaningful and hands-on initiatives.
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